‘Arguably the book for 2018’ Arifa Akbar, Observer
The long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives.
‘This book is a gift for anyone who wants to better understand what Black women and girls are up against – and the tremendous resources they draw upon as they make their way in the world’ Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org
Slay In Your Lane is a brilliant book about what it is like to be a woman, black and a Londoner in 2018. Everyone should read it’ Sadiq Khan
‘Black women today are well past making waves – we’re currently creating something of a tsunami. Women who look like us, grew up in similar places to us, talk like us, are shaping almost every sector of society.’
From education to work to dating, this inspirational, honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future.
Illustrated with stories from best friends Elizabeth Uviebinené and Yomi Adegoke’s own lives, and using interviews with dozens of the most successful black women in Britain – including BAFTA Award-winning director Amma Asante, British Vogue publisher Vanessa Kingori and Olympic gold medallist Denise Lewis – Slay In Your Lane is essential reading for a generation of black women inspired to find success in every area of their lives.
About the Authors
Yomi Adegoke is an award-winning journalist and senior writer at The Pool. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. In 2013 she founded Birthday Magazine, a publication aimed at black teenage girls and this year was listed as one of the 200 Women Redefining the Creative Industry by The Dots. She was also named as a 'frontline pioneer' bringing the fight to 'a new generation' by the Evening Standard.
Elizabeth Uviebinené is an award-winning Marketing Manager from London. A natural in creative storytelling and idea generation, with a passion for brands, Elizabeth creates marketing campaigns that are culturally progressive and commercially impactful. In 2018, Elizabeth was recognised by The Dots as a woman redefining the creative industry, and awarded a Rising Star in the PR, Communications and Marketing industry by WeAreTheCity.